SONIA BY SONIA RYKIEL SPRING 2014 AD CAMPAIGN

SONIA BY SONIA RYKIEL SPRING 2014 AD CAMPAIGN

For its Spring 2014 collection, Sonia by Sonia Rykiel embraces bold colors and prints for a ...

February 17, 2014

For its Spring 2014 collection, Sonia by Sonia Rykiel embraces bold colors and prints for a playful outing clearly depicted in the brand’s ad campaign.

Models Hannah Holman and Querelle Jansen pose in the advertising images wearing the youthful designs decorated with fun patterns like stripes, abstract florals and animal prints. With a focus on separates, Rykiel’s signature of knitwear is spotlighted–woven sweaters and dresses stand out for the new season.

Sonia by Sonia Rykiel projects the essence of Parisian cool every season. With this collection, a subtle undertone is showcased through transparent pieces, a light color palette flowy, light materials. The perfect collection to introduce us to the summer season.

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