Sarah Jessica Parker‘s SJP Collection is almost here. The capsule of 25 Italian-made shoes includes lace-up booties, slip-on sandals, strappy heels with a bow appliqué, ballet flats, and, sexy t-strap pumps, all which emphasize the feminine design of the line.
“I thought about launching my own line for a long time,” Sarah Jessica Parker told InStyle.com. “It just feels like an enormous privilege to be doing it now with George and with Nordstrom, which is really my dream retailer. Hopefully, women will be able to tell from the first collection that I’m inspired and that I’m serious about it.”
But it’s more than just dreaming up designs, Parker is dipping her toe into the entire process. “I’m involved every step of the way,” she says. “I want customers to be delighted with how the shoe is presented, how much care we’ve taken, the unique color combinations and even the shape of the heel. Ultimately, I’m striving to produce a shoe they haven’t yet seen on the market.”
The launch is set for February 28th at Nordstrom stores and online.