MONIQUE LHUILLIER FIRST AD CAMPAIGN
Monique Lhuillier is launching her first ready-to-wear ad campaign, with the first images set ...
January 29, 2014
Monique Lhuillier is launching her first ready-to-wear ad campaign, with the first images set to appear in Vogue’s February and April issues. According to Monique Lhuillier CEO Thomas Bugbee, the decision to finally develop an ad campaign for Ready-to-Wear, which the brand launched in 2002, comes at an important time for its growth. “We felt it was time to present ready-to-wear campaign that would support our stores in Los Angeles and New York, which opened in October 2012, along with e-commerce, which we recently launched,” the CEO said. “We also want to support our retail partners: Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue and Barneys New York. By having a ready-to-wear campaign, we are able to further build the Monique Lhuillier brand.”