Acne Studios lured L.A.’s fashion set for the opening of its new flagship where they had their first look at the new 5,000 square-foot store, its expansive floor plan underlining its surprising location. The newest flagship store in Downtown Los Angeles stays true to the minimalist aesthetic that’s stuck to the brand like a starfish. The shop is located in the Eastern Columbia Building at 855 South Broadway – largely regarded as one of the last relics of art deco architecture.

The interior couldn’t be further from craft motifs and Machine Age materials; architect Andreas Bozarth Fornell, who designed the bulk of Acne Studio‘s other locations, brought in marbled concrete floors, steel panels and caged partitions to separate women’s from men’s clothing. Much like the Osaka and London shops, with holed fencing, alloy shelves and silver clothing racks.