M Missoni exudes Summer vibes with a fun bright collection with a youthful freedom

The M Missoni Spring 2018 collection, shot by Mel Bles and styled by Vanessa Reid is all about a contemporary mermaid, feminine and unconventional.

The beautiful model Emm Arruda is shown in both single and double crops of the three ad campaign subjects. An exploration, both real and imaginary, a discovery of the enchantment, beauty and suggestion.

The collection is an exploration, both real and imaginary, of the universe of creatures and elements which populate the seabed. M Missoni spotlights a discovery of the enchantment, beauty and suggestion, fully respecting the Italian House’s timeless codes.

With curiosity, desire for cheerfulness and color and, above all, with the care of processings and interventions which can transform an endless multitude of emotions in a contemporary, glamorous, feminine and always fascinating product, totally coherent with the brand identity.

Watch behind the scenes the making of the new Spring 2018 lookbook