Balmain adds a couture touch with the launch of a new collection with intricate detailing and exquisite embellishments

Creative Director Olivier Rousteing has embarked into a new realm of design with the Balmain 44 Francois Premier collection offering and eveningwear.

Named after the Paris address of Pierre Balmain’s original couture atelier, the collection is comprised of 10 pieces, all of which both embody Balmain’s house codes as well as the glitz Rousteing himself has brought to the label: structured military torso detailing in the case of the former, and strategically placed cut-outs interspersed with all-over glitter in the latter.

“As Balmain continues its impressive upward trajectory and the demand for this house’s red carpet pieces grows, I find that — for one small part of our output, at least — I now have the luxury of focusing the spotlight solely on the unique heritage that Pierre Balmain left with us,” said Rousteing, adding: “Working on this collection is a bit of a palette cleanser for me — a chance to return to the beginnings of this house, with the single driving goal being that of creating unique and exquisite pieces, far removed from editorial and runway pressures.”

44 François Premier reflects the past, present and future of the brand, both creatively and in terms of its business.