Introducing Shameless, the newest foundation from Marc Jacobs Beauty

The Marc Jacobs Beauty Shameless youthful-look 24-hour longwear foundation available in 29 flexible shades.

Featuring the face of Marc Jacobs Beauty, Adwoa Aboah is photographed by David Sims with makeup by Diane Kendal, creative direction by Katie Grand, hair by Guido Palau, nails by Jin Soon Choi.

In the image, Adwoa wears new Shameless foundation SPF 25 in shade tan Y400, Marc Jacobs Beauty’s new medium buildable foundation with first-ever flashback-free SPF and exceptional hydration.

Available in a broad range for all skin tones, Shameless blends seamlessly without settling thanks to its patented infinity millingtm process. The oil-free, 24-hour longwear formula is self-setting, which means you get a fresh, natural finish that lasts all day. A first-to-market, encapsulated SPF provides broad spectrum sun protection for a weightless-feeling, flashback-free SPF that never appears chalky on camera or ashy on any skin tone. Snow mushroom and blue daisy extract beautify from the inside out to help give skin a hydrated, plumped and more (you)thful look.

To complement her shameless skin, Adwoa wears Velvet Noir Major Volume mascara in Noir, New Nudes Sheer Gel lipstick in Moody Margot, Le Marc lip crème lipstick in Mahogany, and Enamored hi-shine nail lacquer in Delphine.

Marc Jacobs Beauty Shameless foundation SPF 25 will be available globally February 2018.