We explore the Maison Louis Vuitton Vendôme boutique, an architectural masterpiece

French luxury fashion house Louis Vuitton has recently opened their flagship store, located in the heart of the Place Vendôme — a place where Louis Vuitton founded his first store in 1854. The maison is returning to the luxury location with a five-storey boutique complete with couture, ready-to-wear, jewellery, watches, leather goods, shoes, fragrances and accessories, accented with artisanal works.

Brought to life by Peter Marino, the space echoes Louis Vuitton’s French craftsmanship, complete with a light stone exterior, stone flooring, glass windows and leather-lined shelves.

“We wanted fresh, feminine and fun,” explained Peter Marino, as he surveyed his latest handiwork, the airy and elegant new Louis Vuitton super flagship on Place Vendome.

And a dramatic reworking of the Vuitton’s classic boutiques, the Louis Vuitton four-floor flagship store takes a radical new fresh brush to the house’s traditional wood, metal and logo shops.

The actual store is a combination of two elegant Parisian mansions, one that looks on to Place Vendome, the other that runs along the Faubourg St Honoré, the famed shopping Mecca. Inside, the product selection reflects the exteriors. On the side of Place Vendome, the world’s leading retail center for expensive jewelry, the choice is given over to Vuitton’s current boom division, high-end jewelry and gentlemanly watches. As one walks the 50-meter long store south to the Faubourg, one discovers the first handbags and accessories, and then a few select pieces of women’s ready-to-wear by the house’s creative director Nicolas Ghesquière.

Passing a massive statute of the Sun King, in gold of course, making a very regal gesture, one takes a high-speed elevator to the top floor. There, a fine range of Vuitton’s core division – its travel bags from malles, to weekenders to rollies, are placed alongside one of many collaborations the brand is offering in this flagship. On the same floor, a discreet customization service with a luxe room for VIP guests. One floor below on the entre-sol the men’s department.

Old friends of the house like Stephen Sprouse are featured with an image of four speakers; and a white, wrought iron like chandelier by Philippe Anthonioz.