The Weeknd launches a second handpicked edit for H&M
Following an initial partnership for Summer, the 18-pieces features the singer’s iconic ‘XO’ trademark throughout the selection of hoodies, t-shirts, sweatshirts and souvenir jackets.
H&M has provided a full look at the upcoming range as well as additional campaign shots starring the Weeknd.
When asked which piece was his favorite this season, the singer had trouble picking just one, “I really like the varsity jacket, because it plays with the idea of Americana. It’s great to put my own twist on pieces and give them some edge,” The Weeknd said. “I love the long black parka because it’s so understated, with a really exact design. The slouchy shape of the oversized hoodie is perfect, and the sweats with the Weeknd logo are like a new basic to wear every single day.”
Watch behind the scenes and explore an edit of effortless wardrobe essentials with a smartened-up streetwear vibe — selected by artist The Weeknd.