Customize your watch aesthetic with Bulgari’s new Serpenti collection of luxe materials

Bulgari encapsulates the concept of Italian luxury, with timepiece creations characterised by indulgent colours, sensual forms and a dash of drama. And nothing captures this spirit quite as well as the seductive Bulgari Serpenti collection, the brand’s iconic mascot since the 1940s, inspired by the sinuous form of a snake.

After the Tubogas and the Ceramic, the Serpenti collection is now featuring a leather strap for the first time. A new way of wearing this iconic collection that can suit every occasion thanks to an interchangeable strap.

Dressed with karung and customizable without limits. The new way of wearing Serpenti.

With a new selection of five exotic, interchangeable double wrap-around straps, the Serpenti can shed its skin as many times as its owner sees fit. Each watch can be transformed thanks to an extremely practical fastening system making the straps easily interchangeable by the wearer on all models.

In keeping with the reptile’s true nature, the new straps are made from Karung, the skin of a non-venomous water snake much appreciated for its small scales and suppleness. Following the tanning process, the snakeskin becomes extremely soft and smooth to the touch and is in turn dyed with natural pigments to complement the vibrant colours of the dial.