For the Etro Pre-Fall 2017 collection, Frida Kahlo was the main inspiration with a touch of exoticism and vibrancy infused with elegance. “I’m such a fan of her work,” said Veronica Etro. “I own one of the pictures that the Japanese artist Yasumasa Morimura took of himself impersonating Frida.”
What appealed to Etro was the artist’s powerful resilience and flamboyant, indomitable energy: “What I like about her is the passion, the strength of her personality, her attitude toward life,” said the designer, who called the collection Floral Frida, in homage to the painter’s unrestrained sense of color.
The collection featured bright colors together with the house signature medley of prints and patterns. Adding a modern twist, paisley was mixed with stripes, and bold florals were contrasted by polka dots or by more graphic motifs. With prints and colors being so visually abundant, silhouettes benefited from smart, easy lines, fluid volumes, and short lengths, which gave a youthful twist to wrap pleated dresses, kimono-inspired dusters, and embroidered pajama pantsuits. Fabrics were both rich and light, with plenty of silks, cotton voiles, jacquards, and cloqués; laser-cut and sequined ruches graced asymmetric hems or décolletages. Adding to the decorative vibe, elaborate embroideries and appliqués were morphed into oversize earrings or glitzy necklaces and brooches.