A celebration of supreme femininity in all its shapes and forms, the Lanvin Spring 2016 ad campaign is a flurry of colors, jewels and satin bows.

Photographer But Sou Lai captures timeless moments, playing with contrasts and over-exposure to create genuine works of art and reveal emblematic silhouettes: a dress with pearly necklace motifs and a Faubourg Saint-Honore dress, named after the street that has been Lanvin’s address from the start.

Supermodel Julia Nobis becomes the new face of French maison Lanvin, posing for label’s campaign featuring one of the last collections by the new departed designer Alber Elbaz. Posing in dramatic silhouettes and extravagant pieces, Nobis shows subtle movements while emphasizing on the statement pieces.

Watch behind the scenes as see how Lanvin celebrates ultra-femininity with an explosion of glamour.