Director, music producer and graphic designer, So Me directs the Christian Dior Poison Girl fragrance film campaign as a manifesto for seduction 2.0.

The action plays out in the rooftop setting of the Boom Boom Room, one of the hottest nightspots in the city that never sleeps. In a scene pulsing with lights, music and the sound of wailing sirens in the distance, an edgy mix of people grinds and dances to some banging Brodinski beats. The ambiance is both glam and extravagant, sexy and sultry – a very Dior party, in other words. Then suddenly a dazzling glance cuts through the crowd. She is like an apparition, all sensuality and coolness. He lets himself fall under her spell. She leads the game, drawing him in and pushing him away, elusive, seemingly unattainable. Who is this girl? Forcing his way into her digital life, he gazes fascinated as her image is multiplied to infinity. An undeniable mirage 2.0, she changes her appearance, moving in front of and behind the camera lens, a chameleon corresponding to the filters coloring her character.

The seductress embodied by Camille Rowe appears, confident and empowered, a black jacket worn open with nothing underneath. “I’m not a girl. I’m Poison”, she says. It’s time for some face to face action. But what happens next is left to the viewer’s imagination, like a floral and gourmand scent floating in the night air.