The brand’s muse Stacy Martin stars in a film, the first Miu Miu fragrance. Photographed by Steven Meisel, the brunette wears a blue printed dress while peaking over at the vintage style perfume bottle with intrigue.
The 24-year-old actress has been quoted saying, “Working with Miu Miu is almost like working with family.”
The first Miu Miu fragrance captures the spirit of the brand with the surprising combination of lily of the valley and the akigalawood feels natural and timeless in a very contemporary way.
There is a saccharine sweetness. Floral, with a spicy, peppery touch, the fragrance is in close mimicry of the Miu Miu girl – beautiful but with an interesting allure.
The bottle itself too is a reflection this character – a pastel blue body imprinted with the brand’s signature matelassé, with a flat red topper inspired by vintage fragrance caps that women used to apply scents to their necks.