Presenting the Fendi 3Baguette charity project in collaboration with five iconic New York women: musician Rihanna, actress Sarah Jessica Parker, blogger Leandra Medine, model Jourdan Dunn, and artist Rachel Feinstein who have been invited by Fendi to personalize their own 3Baguette bag, allowing for a completely unique and fully interpreted creation that will be auctioned to benefit five charities of their choosing.

A strong and distinctive style is featured in Rihanna’s 3Baguette bag, showing a black mink FF iconic pattern on black velvet as a base. Sarah Jessica Parker’s elegant and refined 3Baguette bag features a unique mix of colors and textures. Leandra Medine conceived a colorful 3Baguette bag infused with her unique personal blend of comedy and authority. Jourdan Dunn’s 3Baguette bag design features the colors of the Jamaican flag—yellow, green, and black—to reflect the super model’s heritage. Rachel Feinstein was inspired by a Pompeii mosaic floor pattern for her sophisticated take on the 3Baguette bag.

The online auction started on Feburary 13th and will end March 13th, 2015.

FENDI 3BAGUETTE PROJECT1