Sportmax engages in a theatrical style dialogue, creating a blend of past, present and future for its latest collection
Lines overlap, tangle, turn upside down and wrap around bodies permanently in movement, boosting dynamism thanks to multi-functio... READ MORE
Adriana Lima bring heat to the cooler season with the latest Sportmax campaign
The Sportmax Fall 2017 ad campaign stars Brazilian supermodel Adriana Lima lensed by fashion photographer Harley Weir.
The mood is electric and the energy raw. Clean, es... READ MORE
The Sportmax Spring 2017 Portraits stars five women who either embody the spirit of the Italian fashion house or are intimately involved through its history.
The portraits feature Estonian model icon Carmen Kass, innovative music producer and DJ Mim... READ MORE
The Sportmax design team started its Resort 2015 collection by thinking about “an expression of feminine movement.”
Maintaining a linear purity while simultaneously introducing elements of flou, the design studio added plissé details to sensible A-l... READ MORE