The Audemars Piguet ‘Born in Le Brassus’ timepiece campaign highlights the journey of the brand’s watches from Le Brassus to the world, embodied by independent free-spirited people whose stories resonate with the brand.

The timepieces are born from the passion of our watchmakers in the Vallée de Joux, in the Swiss Jura mountains. They leave the cradle of the Audemars Piguet Manufacture to grace the wrists of thousands of different personalities around the world.

Audemars Piguet spent more than 140 years mastering the conception, construction and production of complications. As such, the entire philosophy revolves around these rare, precious and consistently unique creations. Here you’ll discover how our mastery of complications has become the ultimate display of the brand’s Savoir-Faire.

Throughout the years, Audemars Piguet watchmakers have surpassed technical and theoretical boundaries to craft ever more demanding mechanisms. True artisans, they define and evolve Haute Horlogerie, mastering the rules only to break them.

Get an exclusive look at the behind the scenes footage of Audemars Piguet’s latest advertising campaign.