For the Alexander McQueen 2024 Lunar New Year collection, a special new dragon flower print is created inspired by the antirrhinum flower – named the ‘snapdragon’ in English – in vibrant red and pink. This enriches the leather interior of the Small Seal and Mini Seal bags in fuchsia pink quilted leather.

In white on black leather, the dragon flower print brightens wallets, card holders, pouches and other leather accessories. The Small Peak and the Mini Jewelled Satchel are available in red leather,famously the colour of good fortune.

An accompanying animated video campaign follows a flurry of snapdragon petals through the cities of Chengdu, Shanghai and Beijing.