LACOSTE NEW BRAND AMBASSADOR PIERRE GASLY

LACOSTE NEW BRAND AMBASSADOR PIERRE GASLY

Pierre Gasly reflects a generation of athletes for whom sport naturally engages with culture and style, a mindset that resonates with Lacoste’s DNA.

April 14, 2026

Beyond his performances on racetrack, Pierre Gasly joins Lacoste as an ambassador, embodying one of the Maison’s most iconic pieces: the polo.

“Lacoste is an iconic French Maison that has transformed its sporting heritage into a very contemporary vision of style. The polo may be its strongest expression: a piece born on the tennis court that has become a symbol of effortless elegance. I am very happy to be one of its faces today and look forward to bringing this relationship to life through further initiatives in the months ahead.” said Pierre Gasly.

In this context, Pierre Gasly will notably be the face of the Lacoste polo. Invented by René Lacoste to offer tennis players greater freedom of movement and renewed elegance on the court, this now emblematic garment has crossed the decades to establish itself as a key piece of the contemporary wardrobe. At the crossroads of sport and style, it embodies the spirit of sporting elegance that has defined Lacoste since its origins.

With Pierre Gasly, Lacoste continues its historic dialogue with sport while further affirming its international reach alongside a French personality whose journey and natural elegance echo the values of the Maison. This collaboration marks the beginning of a relationship set to unfold through several projects in the months ahead.

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