VERSACE X ONITSUKA TIGER SPRING 2026 AD CAMPAIGN

VERSACE X ONITSUKA TIGER SPRING 2026 AD CAMPAIGN

An embodiment of form and force, celebrating the body in motion, explore a collaborative vision between Onitsuka Tiger and Versace.

April 7, 2026

The Versace x Onitsuka Tiger spring 2026 collection is a continuation of Versace’s embodied community, collaborating with uncompromising visionaries, united by a duality of body and mind.

Shot through the singular lens of Frank Lebon, the campaign captures the visceral energy of a collaboration built on dynamism—an expression of movement and physical power, rooted deep in the heritage of both Versace and Onitsuka Tiger. At the heart of the campaign is the TAI-CHI Sakura, a distinctive reimagining of Onitsuka Tiger’s classic tai-chi trainers.

Produced in the Onitsuka Innovative Factory in Tottori, Japan, the collaboration is a unique coming-together of Japanese precision and Versace’s distinctive vision.

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