VERSACE X ONITSUKA TIGER SPRING 2026 AD CAMPAIGN
An embodiment of form and force, celebrating the body in motion, explore a collaborative vision between Onitsuka Tiger and Versace.
April 7, 2026
The Versace x Onitsuka Tiger spring 2026 collection is a continuation of Versace’s embodied community, collaborating with uncompromising visionaries, united by a duality of body and mind.
Shot through the singular lens of Frank Lebon, the campaign captures the visceral energy of a collaboration built on dynamism—an expression of movement and physical power, rooted deep in the heritage of both Versace and Onitsuka Tiger. At the heart of the campaign is the TAI-CHI Sakura, a distinctive reimagining of Onitsuka Tiger’s classic tai-chi trainers.
Produced in the Onitsuka Innovative Factory in Tottori, Japan, the collaboration is a unique coming-together of Japanese precision and Versace’s distinctive vision.




