Born from this universal instinct for exploration, Chanel unveils a new signature and a new brand territory with the J12 ceramic timepiece.

Inspired by racing yachts, Chanel’s watchmaking icon is the first luxury watch to be made entirely from ceramic, a material whose unrivalled durability is matched only by its softness. As the first unisex sports watch by the House, the J12 reconnects with its original inspiration and its original world: water.

The J12’s greatest strength lies in the softness of its ceramic, which feels as smooth as silk against the skin. And, while it is seven times more resistant than steel, it is lighter. An invincible softness that becomes one with whomever wears it.

It is this breadth, balance and singularity that define the new J12 campaign, expressed through the intrinsic values embodied by Gisele Bündchen and Clément Chabernaud.