RENÉ CAOVILLA 2026 CHINESE NEW YEAR AD CAMPAIGN
In the play of light and shadow lies the promise of renewal - with every step, a radiant new chapter begins.
February 25, 2026
René Caovilla unveils its 2026 Chinese New Year campaign, “Riding the Light,” in celebration of the Year of the Horse.
Set against a pristine white backdrop, the campaign opens with a sleek white horse, softly gleaming in a moment of composed stillness. Alongside it, a model adorned in exquisite shoes moves with effortless grace. The horse reflects the spirit of the modern woman, sharing a silent yet profound connection, where strength and beauty exist in seamless harmony. Skin, feather, leather, and crystal intertwine in delicate tension, creating tactile layers of texture and contrast. Light glides across each surface, tracing the dialogue between meticulous craftsmanship and Italian aesthetics, shaping a fluid and cinematic visual narrative.
For the occasion, René curates a refined selection of masterpieces from its timeless classics and the Resort 2026 collection, reimagined in symbolic Chinese New Year hues of red, gold, white, and black. Dazzling crystals enhance the festive spirit with distinctive brilliance. From the signature serpent-strap sandals and bow-adorned mules to fully hand-crystal-embellished kitten heels and polished leather biker boots, each creation is crafted with precision, offering a luminous expression of feminine freedom and quiet courage.






