British model, actor, and 1960s icon Twiggy stars in the Burberry Spring 2026 ad campaign, focusing on the long-standing relationship between fashion and music. The campaign approaches music as a cultural force that shapes style, challenges convention, and communicates across generations. Lee places live performance at the center of the narrative, drawing from the energy and diversity of the UK music scene and the creative output of contemporary artists.

Lee describes music as a driver of change within fashion. “Music pushes boundaries, blurs lines and defines the codes of fashion,” he says. “It is about self-expression, originality and belonging.” The campaign translates this perspective into imagery and styling that prioritize presence, attitude, and movement. Fashion appears as something lived in and performed, shaped by rhythm and identity.

Captured by photographer Sam Rock, the campaign imagery reflects this connection through immediacy and restraint, focusing on posture, gesture, and attitude. The cast brings together figures across generations and disciplines.

For Summer 2026, Burberry defines the silhouette as neat and narrow. Rainwear introduces new trench styles, including the Summerside, Rayne, and Isleworth, each referencing a detail from a 1927 Burberry coat. The Foxfield trench appears in the menswear offering, paired with classic Harrington jackets.