GIORGIO ARMANI SPRING 2026 CAMPAIGN FILM

GIORGIO ARMANI SPRING 2026 CAMPAIGN FILM

Giorgio Armani’s Milan residence set the stage for the campaign and offers both a personal and architectural canvas.

February 10, 2026

At the forefront of the Giorgio Armani Spring 2026 campaign stand Vittoria Ceretti — a returning Armani muse — and Clément Chabernaud, whose seamless interplay of presence and poise carries the narrative forward. They are joined by Aboubakar Conte and Zhaoyi Fan, with Greta Hofer leading the gaze for the Giorgio Armani eyewear visuals. Every gesture and garment signals not just style, but a lived philosophy — where clothes move with the body and life itself becomes the ultimate couture.

The campaign’s authentic power arises from the serene choreography between its protagonists and the intimate spaces they inhabit. Each room, hall, and outdoor vista is suffused with personal mementos, artwork, sculptures, and handcrafted objects — a silent testament to Armani’s life and aesthetic. With such resonance, the home becomes a living gallery.

Indeed, the collection’s fluid silhouettes — softly flowing dresses, structured suits, relaxed pullovers, and tailored shirts — are portrayed against art by celebrated creators. In the filmic interludes, these artworks feel like co-stars: dialogue partners in a visual language of timeless elegance.

The sartorial language of the Spring/Summer 2026 collection is designed with a masterful duality: enduring structure intertwined with effortless movement. Tailored jackets stand beside flowing gowns; classic shirting meets relaxed knitwear; each piece seems both modern and gently archived — a cornerstone of what luxury connoisseurs seek in timeless wardrobes.

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