For the second year running, Taylor Zakhar Perez is the star of the Lacoste Underwear campaign for 2026.

“Accompanying Lacoste through its shows, cultural moments, and special projects over the past year has been deeply meaningful to me. Each collaboration has felt deeply intentional, fostering a strong partnership that this campaign reveals with playful, vibrant energy. This campaign feels intimate, powerful, and very sincere to me, celebrating confidence, craftsmanship, and the quiet strength of Lacoste’s heritage reimagined boldly for today,” said Taylor Zakhar Perez.

The campaign was shot in a Parisian gym with a top-notch cast. Angelo Pennetta, known for his precise and honest shots, photographed the ambassador in a location which is so well known by athletes, namely the changing room. The new campaign, combines aesthetics and humor, a purely Lacoste DNA evoking a very special French flair.