MIU MIU SPRING 2026 CAMPAIGN FILM STARRING OLIVIA RODRIGO
The mood is one of optimism contrasted with pragmatism, of lightness and extreme beauty with functionality, of romance and a touch of rebellion.
January 28, 2026
The Miu Miu Spring 2026 campaign sees singer and songwriter Olivia Rodrigo photographed from dawn until dusk, light and shadow moving from distinct to diffuse.
The wardrobe is uplifting, at once industrial and ultra-feminine, strong and sweet. Leather – aged and tooled – cotton poplin, silk cloqué, lace and raw canvas exist as noble fabrics in their own rights or are adorned with delicate florals and jeweled embroideries. The sturdiness of an oversized leather coat is juxtaposed with the lightness of a crystal embellished tunic; a leather jacket with a sunshine-colored floral print apron dress; cutaway knits and shirts and uniform skirts and trousers with overblown waterfall ruffles.
Shoes – sneakers, loafers, sandals, boots and sabot finishing with natural rubber soles – grounding the collection in comfort and practicality. Handbags – Aventure, Utilitaire, Beau, Wander – crafted in robust leathers, balance durability with a refined sense of individuality.
Here is a place that lies somewhere between the real and the unreal, the natural and the hypernatural.