Lensed by two photographers, Corentin Leroux and Myles Hendrik, the Casablanca Beach Club 2026 ad campaign features a more spontaneous approach as models lounging outside motel rooms exuding a playful energy.

For Beach Club 2026, Casablanca’s signature motifs appear through graphics inspired by Hawaii. Lush greens are seen in knit dresses and crochet pieces, while silk sets and jersey separates are adorned with wave motifs and tie-dye effects. Beach Club classics like the terry toweling pieces and ringer tees ground the collection and take the homage to vintage surf culture further.

The brand’s monogram is also reversed so that the vibrant hues appear against a deep black background. And of course, swimwear makes its appearance too.