Louis Vuitton celebrates 130 years of the creation of the emblematic canvas with collections honoring its iconic bags as true heritage masterpieces of the House, and the unveiling of new, special-edition pieces.

The campaign celebrates the iconic Keepall, Alma, Speedy, Noé and Neverfull in Monogram—timeless bags designed to last and be cherished across generations. Additionally, the taglines reintroduce each icon and pass down the campaign’s core values of transmission and durability, reflecting the careful savoir-faire and longevity embedded in each bag.

Created in 1896 by Georges Vuitton as a tribute to his father, Louis – visionary founder of the House – the Monogram canvas has become one of the most enduring and revered emblems. More than a motif, it is a universal mark of distinction: a living symbol of heritage, culture and innovation. Georges Vuitton personally designed the pattern, registering a patent for an intricate composition of interlaced LV initials and floral motif. Inspired by Neo-Gothic ornamentation and the influence of Japonism, the Monogram was created to safeguard the authenticity of the House’s creations, following the striped canvas of 1872 and the Damier of 1888.

In January 2026, Louis Vuitton celebrates its most iconic Monogram bags: the Speedy (1930), which constantly redefines the concept of personal mobility; the Keepall (1930), a longstanding symbol of freedom and effortless travel; the Noé (1932), originally designed to carry five bottles of champagne, forever celebrating creativity and joy; the Alma (1992), a tribute to Parisian architecture, expressing refined elegance; and the Neverfull (2007), the essential modern companion.

Louis Vuitton also unveils its new Monogram Anniversary Collection: taking the codes of the trunk savoir-faire, three special-edition bags reinterpret the Monogram through modern design, diverse materials, and both cutting-edge and traditional craft techniques.

As Louis Vuitton embarks on this landmark year, the House invites the world to rediscover the Monogram not simply as a design, but as a legend – a living emblem, a universal code of elegance and distinction whose legacy continues to grow.