Shop the interactive film of the Boucheron Winter 2025 Plume de Paon collection of effortless elegance with global brand ambassador Daisy Edgar-Jones.

Boucheron blends tradition and modernity in the Plume de Paon collection. This season, Boucheron has reimagined the Plume de Paon – a historical motif dating back to the 1860s – with exquisite modernity.

A testament to its founder’s fascination with nature’s elegance, the peacock feather emblem, first appearing as hair jewelry and brooches, has been celebrated yet again, this season. 10 fresh designs in this collection whisper the age-old secrets of Boucheron’s craftsmanship.

Boucheron’s contemporary touch is evident in the use of titanium, a material thrice as light as gold. The new Plume de Paon pieces acquire an ethereal lightness, further accentuated by “openworking”. This signature technique of High Jewelry, involving the removal of metal from beneath the stones, intensifies the shimmer of diamonds and colored stones, allowing the light to dance through. In an exquisite move, the collection captures the vibrant gradation of a real peacock feather.

A nod to the founder’s vision, each creation in the collection is meticulously designed to resemble an authentic peacock feather. Articulated parts of the feather ensure each strand moves individually, replicating the gentle sway of natural plumage.