The new Veronica Beard boutique in Montecito brings the brand’s signature blend of classic style and modern ease to Santa Barbara. A curated mix of organic materials, warm finishes, and thoughtful design details creates an environment where fashion and community come together, a signature of every Veronica Beard location.

Located on the iconic Coast Village Rd, the store features terracotta flooring and braided raffia wallpaper throughout, bringing warmth and texture to the space. Upon entry, guests are greeted by a vintage McGuire octagonal table styled with a locally sourced vintage pot. The seating area includes a custom two-tone skirted sofa—upholstered in linen with velvet cushions—paired with a vintage wood coffee table for a collected look. A vintage wood console serves as the denim display, while curved glazed-tile shelves showcase accessories. The fitting rooms feature playful floral wallpaper that ties into the store’s personality, while herbarium artwork, vintage copper accents, and painted sculptural pieces imbue charm and individuality.

This marks Veronica Beard’s ninth store in California and 46th location globally. The boutique will carry the full assortment, including the signature VB Classics, seasonal collections, denim, footwear, handbags, accessories, and more.