The Prada Holiday 2025 campaign celebrates a timeless and cross-generational tradition: winding through crystalline white trees, an automobile journey is emblematic of the season. A universal experience, a story known by many – a coming home.

Filmed and photographed by Glen Luchford, the epic vision is brought to life by bold and youthful international talents: Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright, and Li Xian. They convene as friends and a chosen family, captured in the depths of their excursion.

The collection shapes the season into a perfect harmony of contrasts and elegance. Explore the newest arrivals for women’s with garments and accessories that blend clean lines, distinctive details, and contemporary refinement for a versatile, yet feminine holiday wardrobe. The latest men’s arrivals feature exclusive pieces that combine contemporary design with timeless refinement, reinterpreting style with elegance and distinctive details—perfect to wear or give during the holidays.

Evoking a winter’s tale of memories, freedom, and wonder, the campaign commemorates holiday period as time of kinship, storytelling, and exceptional encounters.

Shop the interactive lookbook as you hover over the items of interest and review the details to purchase online.