The Louis Vuitton Holiday 2025 campaign is a captivating narrative that invites on a journey through the lens of Parisian sunset, aurora, bonfire sparkles and the spirit of travel that defines Louis Vuitton.

Directed and photographed by Jonas Lindstroem, the adventure begins in the Asnières, home to Louis Vuitton’s initial workshops, where a meticulously crafted Malle Courrier, serves as the starting point for the Holiday journey. From within the trunk, a lantern emerges, taking flight and embarking on a voyage through the iconic Parisian skyline, carrying viewers to a realm where the aurora borealis paints the night sky with colorful tones.

Throughout “Le Voyage des Lumières,” Louis Vuitton’s enduring legacy and commitment to craftsmanship are woven into the narrative. Iconic pieces from the House’s collection are artfully showcased, including the timeless black My Capucines handbag, the vibrant Speedy P9 in red, the sophisticated Side Trunk and Speedy in Monogram, the adventurous Christopher backpack, the versatile Express Bag, and the alluring Imagination and Attrape-Rêves perfumes. The campaign also shines a spotlight on Louis Vuitton’s exquisite Color Blossom and Damier jewelry collections, showcasing the artistry and attention to detail that defines the House. Furthermore, the inclusion of the Music Trunk pays tribute to Louis Vuitton’s history and dedication to innovation in travel.

’Le Voyage des Lumières’ is a testament to the enduring spirit of Louis Vuitton, a voyage through dreams and a celebration of the magic of the holidays.