The new Rolex boutique at Royalmount spans 507 square-meters and features nine exclusive areas, each perfectly embodying the spirit of the brand. Stepping inside and experience an immersion in the Rolex universe and its multiple treasures. Designed and laid out in close collaboration with Rolex architects, this new point of sale is stamped with the brand’s values of excellence.

The exterior façade is clad in travertine, with forms inspired by the iconic links of Rolex bracelets. In the showcases and display areas, the watches are beautifully presented against artisanal, three-dimensional backdrops sheathed in faux leather, designed and crafted by the brand.

In the reception area, a sculptural chandelier inspired by the sunray finish of Rolex dials hangs above a presentation table and a travertine counter, offering an immediate sense of warmth and sophistication. Two lounge areas have been specially styled to offer visitors an elevated experience. The travertine-clad walls, American walnut paneling, and Verde Alpi marble – whose subtly illuminated veining evokes the marine world so dear to Rolex – create an exceptional, immersive atmosphere. Inside, green velvet seating is surrounded by lamps whose domed shape evokes the Cyclops lens.

An after-sales service area dedicated to the care and maintenance of Rolex timepieces will be added to the boutique in the Spring of 2026. Visible from one of the lounge areas, this workshop will include several Rolex-certified watchmakers, who are exclusively authorized to carry out after-sales servicing on watches produced by the brand. They uphold Rolex’s aim of providing exceptional service at all times and no matter the condition of the watch.

To mark the grand opening, Rolex and Raffi Jewellers are unveiling an exciting exhibition tracing the history and evolution of the Oyster Perpetual Cosmograph Daytona, one of the brand’s most iconic models, on display from November 2025 to June 2026.