The Salvatore Ferragamo Holiday 2025 ad campaign embodies a new kind of nostalgia, where memories from tomorrow come alive today.
During the festive season, two moments are key: the art of gifting and the joy of dressing up for special occasions, each of which showcase Ferragamo’s most elegant, artisan-crafted shoes, bags, accessories, silk scarves, and ties.

For her, the most desirable bags are part of the selection: the Hug bag in gold or burgundy eel skin is the perfect match to liven up every look, while the Hug in the small size decorated with red feathers can be worn as a pouch. Charms are the perfect items to carry always on your favorite bag: the heart shaped Hug charm with an extractable mirror and a representation of the Varina shoe as a miniature charm. For collectors, luxurious silk foulards feature the reinterpretation of Palazzo Spini Feroni. Shoes are the highlights of the season with the ballerina in gold leather with new Vara plate and crystal-studded velvet, the slingback in suede with the Vara bow, a selection of Mary-janes or slingbacks with a chunky heel in velvet or sequins.
A selection of jewelry with golden Gancini or flowers and pearls add a feminine touch.

For him, the Tramezza shoes are symbols of elegance and craftmanship, a gift that will last forever. The iconic Hug bag is in artisanal soft leather, while the dark brown Hug bag features a hand-woven leather band A selection of bags and backpacks for urban life are distinguished by Gancini closures, especially the sophisticated briefcase in warm degrade’ leather that fades along the edges. The silk ties are always a great choice; you can never have enough, just like the selection of belts and scarves.

Join Ferragamo in celebrating the spirit of the holidays with a collection that promises to create new memories.