The Zimmermann Resort 2026 ad campaign explores the tension between softness and structure, resulting in romantic, rebellious, and just the right amount of theatrical — always expressive, never overstated.

Visual references come from classic pirate movies and old-world adventure books like Treasure Island, where illustrations, imagined scenes, and maritime symbols provide rich inspiration. The spirit of the New Romantic movement adds depth, with dramatic silhouettes, an embrace of expressive style over minimalism, and subtle defiance.

Engaging a playful, everyday-dress-ups approach throughout the design process, Zimmermann reimagines the nostalgic pirate
iconography through a distinctly modern lens. Embracing the theatrical without tipping into costume. Fluid silks meet crisp denim, corseted lace contrasts with sharp tailoring. Vintage nautical maps, rouched corsetry, off-the-shoulder silhouettes, and diaphanous gowns evoke a world of escape, imagined in light and movement.