The Boss x Steiff Holiday 2025 capsule is an exclusive collaboration where Boss’ signature elevated aesthetic meets the timeless charm of Steiff’s beloved teddy bears with the trademark “Button in Ear.”

“This collaboration is a true celebration of warmth, style, and timeless charm—a perfect match for the holiday season,” says Marco Falcioni, Creative Director at Hugo Boss. “Boss and Steiff share a deep commitment to exceptional craftsmanship and quality, making this partnership the perfect fit—the collection blends Boss’ signature sophistication with Steiff’s playful, cozy aesthetic, sure to captivate fans of both brands and bring joy to the season.”

At the heart of the uplifting capsule is a selection of men’s, women’s, and kids’ apparel in cozy materials in warm tones of cream and brown. From teddy-textured coats, jackets, hoodies, hats, and mittens to extra-soft shirts, T-shirts, sweatshirts, socks, and more, every piece is a stylish tribute to Steiff’s cuddly heritage. Iconic BOSS accessories and shoes—including the Ariell bag and the Gary sneakers—are reimagined with plush trims and rich fabrications for a luxurious, cozy feel. The collection also features enchanting new iterations of Steiff’s iconic teddy bear, each a symbol of joy and nostalgia.

Riding on the holiday spirit, Boss x Steiff will be showcased within the BOSS Holiday campaign for 2025, starring TikToker Khaby Lame and model Amelia Gray, exploring a gilded world full of stylish gifts and holiday surprises while bundled up in clothes and accessories from BOSS x Steiff.

In selected Boss stores and pop-up locations, inspiring, larger-than-life visual merchandising will put Boss x Steiff front and center for holiday shoppers.