The experiential Marimekko Le Marais retail space in Paris is the home of the Marimekko brand in the fashion capital, acting as the heart of the brand culture with inspiring visual activations, engaging events, personalized service and a window to Marimekko’s joyful way of life and art of printmaking.

“In this space, the joyful and optimistic Marimekko lifestyle ethos meets with the lively Le Marais neighborhood. This store allows us to build an engaging window into the world of Marimekko’s art of printmaking and to connect with the lives and homes of Parisians with a Finnish flair”, describes Marimekko’s Creative Director Rebekka Bay.

Covering 140 square meters of a corner building, the distinct space is the perfect display for Marimekko’s vibrant designs. The retail concept takes inspiration from the architecture of Marimekko’s legendary textile printing factory in Helsinki, where technical elements are boldly exposed in structural expressionistic style. Dedicated zones in custom colors are designed to allow customers to explore and experience the Marimekko universe seamlessly across product categories. The Walk-in-Closet displays full editorial looks, the brand’s premium bag category is presented in a special room, the dining area serves tips for table-settings and home decoration and the Souvenir Shop highlights an ever-changing curation of everyday designs. The flexible layout and modular fixtures have been carefully designed to evolve between seasons, also allowing the retail space to lend itself for varied creative purposes.

The Marimekko Le Marais store adds to the company’s existing network of flagship stores in Helsinki, New York, Tokyo, Hong Kong, Sydney, Copenhagen and Stockholm. Overall, there are some 170 Marimekko stores and shop-in-shops around the world.