Louis Vuitton presents its iconic Capucines and Side Trunk handbags in a new Fall 2025 leather goods campaign starring House Ambassadors Emma Stone and Hoyeon. The campaign’s backdrop, a delicate drawing of Hausmannian facades, evokes the inimitable architecture of Paris and its unique atmosphere.

The visuals transport viewers into a captivating world where dream and reality intertwine where each handbag becomes an essential companion in the City of Lights.

Emma Stone, embodying timeless elegance with a modern edge, presents the iconic Capucines in its supple and structured shapes, rendered in warm Cognac hues. She also reveals her free-spirited nature, effortlessly carrying the Side Trunk. Hoyeon, in turn, elevates the Side Trunk in Taupe grained leather and Monogram canvas versions, as well as a supple Capucines GM in a deep navy tone. Her striking allure and assertive style infuse a fresh energy into these iconic designs.

An Academy Award-winning actress, Emma stone is distinguished for her versatility across both independent cinema and globally acclaimed productions, including performances in La La Land, The Favourite, and Poor Things. A breakout star from the global phenomenon Squid Game, Hoyeon has quickly risen as both a powerful acting talent and an international fashion icon, building on her roots as one of Korea’s leading models.