For the Chanel Coco Neige 2025 ad campaign, Nana Komatsu is captured in her magnetic grace in a pristine winter landscape, as each shot reveals the magical atmosphere of the snow-capped peaks. This campaign celebrates the idea of unbridled luxury: the beauty of a liberated gesture and elegance in motion.

The photographs reveal soft, contrasting tones – frosted pink, luminous ecru, pine green, deep navy and iridescent black. The silhouettes are all variations on alpine chic: a pink taffeta puffer jacket and matching trousers worn with a sheepskin trapper hat, together create a soft, enveloping allure; a multi-coloured navy cardigan dialogues with dark technical trousers; a green and purple tweed suit revisits the iconic Chanel allure; an ecru cashmere sweater embellished with a black bow adds a touch of poetry; a beige mohair jacket and short skirt ensemble plays the warm minimalism card, while a two-tone puffer jacket accompanies the descent onto the slopes. The highly graphic black and white series alternates quilted sweaters and coated trousers, while a festive look features firework motifs on cashmere.

The accessories – earmuffs, sunglasses, pocket belts, velvet-effect nylon bags, faux pony and rubber ankle boots as well as sheepskin boots adorned with velvet bows – add a playful versatility to each outfit.