On unveils a Fall 2025 collection includes ready-to-wear pieces that pair high-performance technology with Loewe’s understated luxury. Including a flocked anorak, cargo trousers and staple outerwear items, the range spans anoraks, cargo trousers, functional outerwear, sports bras, T-shirts, leggings and shorts, all designed for everyday wear.

Fusing key details from Loewe and On, the Cloudsolo is the first-ever shoe to feature a single Cloud on the heel. A sneaker reimagined – where Spanish craft meets Swiss engineering. The style features a single CloudTec unit at the heel, a Helion Superfoam midsole and a flexible Speedboard for improved cushioning. Its upper combines On Running’s technical mesh with Loewe’s signature closure and will be offered in vibrant shades such as turquoise, orange and lime green, as well as versatile neutral tones.

The launch campaign, shot by photographer Ryan McGinley, features the MazelFreten dance company under the artistic direction of Bleunuit with movement direction by Ash Rucker. Filmed at the Faculty of Fine Arts at the University of La Laguna in Tenerife, the campaign highlights physical expression as a bridge between art and the street.