The BCBG Fall 2025 collection unfolds through a cinematic campaign styled by image architect Dani Michelle, who brings the brand’s vision to life with her signature balance of edge and elegance.

As a pillar within Marquee Brands’ Fashion & Lifestyle portfolio, BCBG enters a new chapter under the stewardship of its brand owner. Positioned within Marquee’s global platform, BCBG builds on its heritage while extending its presence across key markets and retail channels. Rooted in the spirit of Bon Chic, Bon Genre, the French expression meaning “Good Style, Good Attitude” that defines BCBG’s creative ethos, the Fall 2025 collection introduces a focused wardrobe of accessible, romantic modernity. Informed by Max Azria’s legacy, BCBG blends Parisian allure with subtle references to the late founder’s Tunisian heritage, expressed through Layered textures, nuanced fabrications and seasonal color stories.

Fluid silhouettes, abstract prints and unexpected pairings define the season, while relaxed shapes meet structured proportions. Tweed jackets, denim effect fabrications and statement blazers add depth and dimension. Dresses transition from day to night through color and print blocking, nodding to the brand’s archival influences. BCBG enters the market with an offering that builds on brand heritage, responds to current trends and delivers accessible style.

Shot on location in Paris, the campaign explores the interplay of structure and softness, illustrating how the BCBG wardrobe moves with ease through every part of life. The imagery introduces a visual chapter for the brand that is refined, cinematic and unmistakably BCBG.