Bringing together cinematic poetry and craftsmanship, Roger Vivier unveils “La Rose Vivier,” the Fall 2025 campaign imagined as a friend by Creative Director Gherardo Felloni and starring award-winning French actress Eva Green.

In the season’s sleek Virgule slingbacks, she contemplates the painted blooms – before slipping, as if absorbed, into their world. Eva Green, who previously anchored the Vivier Express II icon’s campaign as its central figure, brings a rare fusion of magnetism and sophistication, qualities that Gherardo Felloni sees as much more than aesthetic, intrinsic to the spirt of Roger Vivier.

Inside Eva’ dreamlike passage, the rose, reinterpreted with a contemporary twist by Gherardo Felloni, becomes more than ornament: it structures the collection’s form. Green encounters, and is portrayed wearing, sandals and pumps whose stiletto heel is the redesigned in archival Talon Épine and embellished by a thorn, sharp, and precise against soft petals of silk satin on the tip of the shoes. The Rose ballerinas bloom discreetly at the toe, while the silk Rose clutch unfolds like a flower caught mid-bloom sculptured in fabric.

The Belle Vivier returns in striking leopard pony calfskin, a pattern lifted from the archives and charged with Felloni’s wit for contrast. Alongside it, the Belle Vivier bag is renewed in leopard and classic shades, while a new version of one the Maison’s most iconic bags – in Green’s hands from the opening scene – offers a sharper, more architectural counterpoint to the rose’s organic curves.

“La Rose Vivier” is not a simple narrative but a meditation, where cinema and fashion entwine, where Eva Green becomes both witness and apparition, and where the rose blooms as a bridge between Vivier’s sculptural past and its imaginative future.