Prada celebrates the emblematic Galleria handbag, reinterpreted through the distinct filmmaking style of some of the greatest auteurs of twenty-first century cinema with House Scarlett Johansson.

Award-winning director Yorgos Lanthimos to reframe the character of both the Prada Galleria and Johansson through his singular cinematic universe, in a motion image campaign that brings together this world-renowned actor and director for the first time.

A totem of change, the Prada Galleria handbag is reimagined season after season. In this film, it becomes central to a story of perpetual transformation – of the self, of identity, of Prada itself.

The Prada Galleria is a totem, a talisman, an amulet central to the ritual and the everyday performance of life itself, a vessel for magical change. It reflects the fact that the Galleria itself is ever-changing – reinvented season after season, it is forever shifting. And in as such, this film is an investigation of the fluidity of persona – first of Johansson, then of Prada.