Spanning seven global hubs — New York, Montréal, Paris, London, Shanghai, Milan, and Tokyo — the Moose Knuckles Fall 2025 ad campaign captures the rhythm of modern life at the intersection of business, fashion, and art.

“While staying true to our Canadian roots in outerwear, FW25 celebrates the unique perspectives of our global community and cultural leaders, offering a fresh mix of product for the evolving needs of their lifestyles that’s as bold, adaptable, and forward-thinking as they are,” said Ellen Kinney, CEO of Moose Knuckles. “This is just the beginning as we focus on continued innovation, global growth and expansion in the coming seasons.”

Model and cultural pace-setter Amelia Gray returns as the face of the campaign, embodying the brand’s fearless, forward-driving energy. Shot by acclaimed photographer Richie Talboy, the visuals channel the unique energy of each city — transforming its pulse into powerful, image-driven storytelling.

FW25 steps into season with four iconic styles grounding the brand: the Ballistic Bomber, 3Q, Stirling Parka, and Debbie Bomber. These staples have the comfort and ease of movement, enhanced internal components, refined workmanship, and innovative down technology, delivering a level of excellence in warmth and performance. High fill power allows loftiness, while maintaining warmth, with breathable removable shearling trim that fits all hood sizes across men’s and women’s styles, with a long, curved profile that frames and contours the face.