The Chloé Fall 2025 campaign draws on the legendary allure of Villa Nellcote in the early 1970s, a time marked by creative freedom, decadent ease, mystery and contrast.

“With these images, I wanted to capture the off-season spirit as well as the sense of escape and freedom of the French Riviera in the early 1970s, a time when creative freedom, decadence and mystery collided with the raw hedonism of that time. Grace brought her own sensuality, rebellious charisma and dynamic free spirited energy into the campaign and made it entirely hers,” said Chemena Kamali, Creative Director of Chloé.

Set against sun-dappled facades and the grandeur of a Belle Epoque Villa, the campaign evokes an atmosphere of cinematic tension between sensuality and restraint, presence and escape.

Enveloped in a mythical atmosphere, Grace Hartzel is cast as a captivating character and untamed spirit captures a feeling of mystery, escape, intimacy and sensuality. She embodies the hedonist lifestyle of the era, framed by the off-season beauty of the French Riviera.