LOEWE FALL 2025 CAMPAIGN FILM
The campaign features Brand Ambassador and actor Jiang Qiming alongside actors Raffey Cassidy, Felix Kammerer, and Lesley Manville.
August 26, 2025
Loewe introduces its Fall 2025 collection as a scrapbook of ideas shaped by artisanal craft and visual art, collaborating with the Josef & Anni Albers Foundation.
Textures and construction play central roles in this campaign. Albers-inspired coats and accessories draw attention through surface treatments and materiality. LOEWE’s signature bags, the Puzzle, Madrid, Flamenco, and Amazona, anchor the Fall 2025 collection, accompanied by smaller leather goods that extend the emphasis on craftsmanship. The Collage and Shield Mask sunglasses add a defined edge to the styling, while footwear introductions such as the Toy mules, Comic sandal, and Ballet runner showcase detailed construction and form.
In keeping with the Albers Foundation collaboration, LOEWE has committed to supporting Les Foyers de Tambacounda, a women’s community center in Senegal founded with the Foundation and the non-profit Le Korsa. The donation will support three initiatives: the expansion of Sutura, a local sewing collective; an art program at the Foyer led by a professor from L’École des Beaux-Arts de Dakar; and The Tire Recycling Project. Through these initiatives, LOEWE links the creative process of the collection to direct community support.
Arnaud Lajeunie photographed the accompanying campaign, translating the collection into portraiture while spotlighting LOEWE’s creative community. The campaign features a diverse cast whose artistic sensibilities frame the clothes through individual character.