Redefining beauty as a lifestyle, as an experience and as a dedicated artform, the Louis Vuitton La Beauté collection sets a new standard in luxury beauty. Appointing Dame Pat McGrath, DBE, as Creative Director, Louis Vuitton invites the world to discover this partnership with the most influential make-up artist.

The collection debuts with lipsticks, balms, and eyeshadows – objects of desire that echo the trunk-making, artistry, and cultural vision at the heart of Louis Vuitton, each with a McGrath twist. Every element from formulation to function pays homage to the Maison’s celebrated past, seamlessly blending tradition with modern innovation.

At the heart of La Beauté Louis Vuitton lies 55 shades of lipstick expression – a subtle and ingenious nod to the Roman numerals for LV – that embody the Maison’s dedication to craft, symbolism, and timeless codes. 27 creamy satin hues glide on with effortless luminosity and 28 velvety matte shades envelop the lips in plush, sculptural tones, all infused with an olfactory signature and a bespoke blend of mimosa, jasmine and rose, while the lip balms emit a delectable scent of mint and raspberry.

The La Beauté Louis Vuitton Baume collection acts as a luminous and sheerer counterpart to the boldness of lipstick with 10 sheer glow shades designed to nourish, enhance and revitalize lips over time. With their lightweight, buildable finish and sensorial balm texture, these illuminating tints offer effortless polish and soft-focus radiance.

The LV Ombres collection introduces a new language for the eyes where each palette is composed of four eyeshadows that comprise three wearable, everyday shades, with one unexpected twist: a standout hue that shifts the mood, adds dimension, or ignites a spark of luxurious glamour. The collection explores six finishes, from ultra-matte to gleaming glitter.

Complementing the spirit of elegance in motion, a dedicated line of small leather goods has also been designed to accompany La Beauté Louis Vuitton. Featuring the iconic Monogram canvas to house make-up brush, to encase blotting papers and to hold lipsticks in miniature vanities, the collection reaffirms Louis Vuitton’s timeless codes while embracing the intimate ritual of beauty.

This elevated make-up line introduces a highly curated offering of the finest quality make-up, housed in objets d’art designed to be kept forever.