Framed by an instantly recognizable backdrop, pieces from the Burberry Back to the City 2025 ad campaign feature the Fall collection are worn alongside a timeless edit, including the Fitzrovia, a new UK-crafted trench style.

“Think of it as a guided tour of this incredible city. A celebration of its famous skyline, the beautiful buildings and the Londoners who choose to call it home. It’s the personality of its people that makes London feel so unique, something you’ll find woven into the very fabric of Burberry,” said Chief Creative Officer Daniel Lee.

A floaty capelet, functional field jacket and leather bomber jacket are inspired by heritage details. Tailoring comes in wool and cashmere, and the Burberry Check is woven into silk blend trousers, denim jeans and wool kilts.

Introducing the Strand bag, inspired by classic quilted styles, and new iterations of the Highlands family: a relaxed shoulder bag in smooth leather embossed with the Knight stamp, and a bowling bag in coated check. The timeless Cotswolds tote is detailed with trench-inspired hardware. Cavalier boots are inspired by equestrian styles, while loafers – from the heeled Cadet, with Knight stamp plaque, to the chunky soled Rogue – feature alongside sporty Matrix sneakers.

The cast includes musician Jimothy Lacoste, who created the accompanying soundtrack exclusively for Burberry; TikTok’s Bus Aunty, Bemi Orojuogun, who became an internet sensation after posting videos of herself posing with London’s red double-decker buses; and models Nora Attal, Rubuen Bilan Carroll and Libby Bennett.