Shop the interactive Loewe Pre-Fall 2025 collection, a dialogue of proportions and textures.

Simple shapes become complex, familiar silhouettes become deceptive. Leather is combined with floral patterns, and sharp cuts with soft draping. Everything is subordinated to the idea that clothing is a process of thinking, not just an outfit. Everything is at the level of halftones, shadows, and glare.

The Loewe Pre-Fall collection campaign is a character study by Gray Sorrenti and features Global Brand Ambassador Yang Mi alongside actors Greta Lee, Josh O’Connor, and Stéphane Bak.

The spaces they inhabit are architectural constructs of glass, light, and a lack of specific geographical context. The location is slightly blurred, but everything else is crystal clear.