This summer, and for the very first time, Longchamp is setting up in Forte dei Marmi at the legendary private beach Bagno Felice 1, which has been entirely redecorated for the occasion.

An ode to the Italian Riviera and its innate sense of dolce Vita, Forte dei Marmi is a vibrant hit spot for cool, known for its lively nightlife. A favored destination among artists and celebrities seeking both chic and farniente, it also attracts visitors for its boutiques, Michelin starred restaurants and its landscapes between mountains and sea.

To enhance this exceptional setting and its idyllic pier, colorful beach cabins, furniture, accessories, and linens have been specially dressed in green — Longchamp’s emblematic color. Every detail has been carefully designed, from sun umbrellas or backgammon boards to the personalized cabin keys. Throughout the summer, Longchamp Beach Club will host a variety of animations, including live music performances and a bar serving signature cocktails.

To complete the experience, the nearby Longchamp store will be selling an exclusive limited edition of its iconic bag: Le Pliage® Monde Forte dei Marmi.